Will corporate sponsors help save education?

11-30-2009

By Ana Tintocalis/KPBS

We’re familiar with big corporations like Petco, Qualcomm and Cricket Wireless that buy the naming rights to sports and entertainment venues. But now these deals are beginning to infiltrate public education. The San Diego County Office of Education is looking for corporate sponsors to keep its extracurricular programs alive. A group of 11-year-old girls wearing jeans, harnesses and hard hats gaze at a large granite boulder. This is Camp Cuyamaca – an outdoor school that the San Diego County Office of Education has been operating in San Diego’s backcountry since 1946. For the first time in the school’s history, the county is working with corporate sponsors. Greg Schuett has been principal at Camp Cuyamaca for 20 years. “I am a realist and a very practical person and the main thing to me is that the kids come up here and have this experience,” Schuett said. “If we're going to be purists over where the money comes from, we're going to lose that battle and we're going to lose kids coming to outdoor school.” (more...)

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Will corporate sponsors help save education?

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