History of IDEA
Jeannie Oakes, Founder and Former Director
Youth Voice in School Finance
NEW REPORT: Los Angeles' road to A-G for all
Without Dollars and Sense Powerpoint
Past Educational Opportunity Reports
L.A. schools to get sponsors, Aug. 15 start
- 12-15-2010
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By Howard Blume/Los Angeles Times
The Los Angeles Unified Board of Education moved forward Tuesday on two initiatives that generated controversy: a policy to attract corporate sponsors and an earlier start to the school year. "I'm uncomfortable with this," said board member Steve Zimmer, who said he cast his vote supporting sponsorships in the wake of state budget cuts because "the public is not funding public education in California." Under the approved rules, the district superintendent could ink agreements up to $500,000, with school board approval required for larger amounts. Sponsors would not be able to sell or market specific products to children; instead they would have "branding" opportunities. Examples could include signs on scoreboards or naming rights to auditoriums or athletic fields or a brand name on a drum purchased with a corporate donation. (more…)
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