History of IDEA
Jeannie Oakes, Founder and Former Director
Youth Voice in School Finance
NEW REPORT: Los Angeles' road to A-G for all
Without Dollars and Sense Powerpoint
Past Educational Opportunity Reports
LAUSD to consider sponsorships
- 12-13-2010
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By Connie Llanos/Pasadena Star News
Soon, Los Angeles Unified students could be playing football on a Nike Field or punching keyboards in a Dell Computer Lab. But it's safe to say they won't be dining at a Coca-Cola Cafe. Faced with crippling budget cuts, L.A. Unified is looking at joining other cash-strapped districts nationwide that have turned to corporate sponsors to raise money. School board members Tuesday will consider loosening the district's ban on corporate advertising and sponsorship on campuses. The plan could raise $18 million a year - money that would go directly to athletic programs and extracurricular activities that face the chopping block. "At a time when we're broke, it doesn't make sense to not look at corporate branding and sponsorship as a legitimate way for schools to raise funds," said LAUSD board member Tamar Galatzan. While some school districts have auctioned off naming rights to principals' offices - and even allowed advertisements for fast-food meals on report cards - LAUSD officials say they will not permit direct advertisement on campuses. District officials also insist they will screen sponsors carefully so corporate messages don't conflict with district policy. (more…)
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