Could school bus ads save school budgets?

03-19-2010

By Donna Gordon Blankinship/USA Today

School districts have imposed all sorts of drastic cuts to save money during the down economy, canceling field trips and making parents pay for everything from tissues to sports transportation. And some have now resorted to placing advertisements on school buses. School districts say it's practically free money, and advertisers love the captive audience that school buses provide. That's the problem, say opponents: Children are being forced to travel to school on moving media kiosks, and the tactic isn't much different than dressing teachers in sponsor-emblazoned uniforms. "Parents who are concerned about commercial messages will have no choice," said Josh Golin, associate director of Campaign for a Commercial Free Childhood. "Parents won't be given the option to send their kids on the ad-free bus." (more...)

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Could school bus ads save school budgets?

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