Children’s publisher backing off its corporate ties

08-01-2011

By Tamar Lewin/New York Times

Two months after Scholastic, the world’s largest publisher of children’s books, was hit with a barrage of criticism for distributing an unbalanced curriculum sponsored by the coal industry, the company is cutting back its InSchool marketing division’s corporate-sponsored projects, and creating a new review board to vet its materials. “We have to improve our standards, and make sure there’s not a scintilla of anything that could be suggested to be biased,” said Richard Robinson, the president and chief executive of Scholastic. “The vast majority of our programs are not controversial, but once in a while there was a slip-up in editorial judgment.” The company said last week that it would make a partial retreat from corporate and industry-sponsored programs and lesson plans it distributes free to teachers. (more...)

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Children’s publisher backing off its corporate ties

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