History of IDEA
Jeannie Oakes, Founder and Former Director
Youth Voice in School Finance
NEW REPORT: Los Angeles' road to A-G for all
Without Dollars and Sense Powerpoint
Past Educational Opportunity Reports
Sacramento-area school districts scramble to market themselves to prospective students
- 01-04-2011
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By Diana Lambert/Sacramento Bee
Students have become a hot commodity. Educators talk up their school districts in glossy brochures, radio spots, television commercials and newspaper advertisements. They hold coffee klatches and recruitment nights touting new programs and popular mainstays. Their goal: Retain their students and lure new ones and the precious state funds that come with them. School districts, already struggling after years of state budget cuts, also face declining enrollment brought on by a stagnant economy and the increased movement of students to charter schools. This double-whammy has educators scurrying to sell families on their districts and to make program changes that will attract students. (more…)
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