School buses give ads a ride
By Rob Jennings/USA Today
The look of school buses hasn't changed much over the years, but as states scramble for revenue sources, a growing number are adding something new — advertising for such clients as banks, real estate and insurance agents. New Jersey's Republican Gov. Chris Christie signed legislation in January making his state the sixth to allow advertising on school buses. Arizona, Colorado, New Mexico, Tennessee and Texas also permit ads, says Michael Beauchamp, president of Alpha Media, which manages advertising on 3,000 school buses in Texas and Arizona. Lawmakers in at least five other states — Florida, Kentucky, Oklahoma, Utah and Washington — are considering the idea, he says. (more...)