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You are here: Home Newsroom Education News Roundup Archive 2011 September 2011 School district uses Race to the Top money for public relations

School district uses Race to the Top money for public relations

  • 09-19-2011
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Blog by Valerie Strauss/Washington Post

A school district that is a finalist for the soon-to-be announced $1 million 2011 Broad Prize for Urban Education is embarking on a public relations effort — funded with U.S. government and Gates Foundation money — to end public opposition to its school reform program, which includes a slew of new standardized tests. The Charlotte-Mecklenburg School District in North Carolina is using Race to the Top money — which wasn’t intended to fund public relations efforts — and $200,000 in Gates Foundation money for the campaign. First reported in The Charlotte Observer, the hirings come after the district this past spring field-tested 52 new exams, initially designed to help evaluate teachers by how well their students perform on the tests. (more...)

 

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