History of IDEA
Jeannie Oakes, Founder and Former Director
Youth Voice in School Finance
NEW REPORT: Los Angeles' road to A-G for all
Without Dollars and Sense Powerpoint
Past Educational Opportunity Reports
Schools seek extra cash through campus ads
- 09-19-2010
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By Christina Hoag/San Jose Mercury News
Forget about PTA bake sales. School fundraisers these days are more likely to be about offering naming rights, hawking logoed merchandise, wrapping lockers in supergraphics or posting ads on buses. In Southern California, the Sweetwater Union High School District is set to approve its first on-campus advertiser this week under a policy to allow advertising inside the district's 15 high schools. Sweetwater, in San Diego County, is the latest cash-squeezed district to resort to commercials to generate revenue. Reeling from state budget cuts with no relief in sight, school districts across the nation are getting inventive about plugging budget holes. (more…)
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